Hardcover & Softcover
CLICK, LIKE & FOLLOW
Online marketing for artists and creative people
CLICK, LIKE & FOLLOW is packed with everything you need to know about digital self-marketing for ambitious artists and other creative people. Do it yourself or hire professionals? Work alone or with a team? Do it in separate steps or develop a multi-pronged stealth campaign? When? How?
Concise and easy to read, CLICK, LIKE & FOLLOW helps you navigate today's media world and cultivate skills for strategic handling of online channels, social media tools and other internet platforms.
Roberto De Simone brings proven advice and tips, step-by-step instructions and insights from over 20 years of experience working with artists from all over the world.
Available as
Kindle eBook (amazon) - rodesi. publishing, Cologne, 2023, ASIN B0CJVV88DJ, 9,90 USD (incl. VAT)
eBook (EPUB) - rodesi. publishing, Cologne, 2023, ISBN 978-3-00-076707-4, 9,90 USD (incl. VAT)
Softcover book - 145 pages, rodesi. publishing, Cologne, 2023, 19,2 cm 12,6 cm x 1 cm, ISBN 979-8-85-311758-7, 19,00 USD (incl. VAT)
Hardcover book - 145 pages, rodesi. publishing, Cologne, 2023, 19,2 cm 12,6 cm x 1 cm, ISBN 979-8-85-311861-4, 38,50 USD (incl. VAT)
Audio book - 2 h 58 min, rodesi. publishing, Cologne, 2023, GGKEY 0Y9XHRHNL0C, 9,90 USD (incl. VAT)
The first edition of the book was originally publish in 2022 in German by Bramann Verlag, Frankfurt, Germany. (see >> German version)
Testimonials for the original German version
“well-structured book that is suitable for reference.” Michael Schickerling, author from Germany
“I really like the language and structure. It’s valuable for beginners as well as creative people who have already dealt more intensively with their online presense.” Markus Peters, journalist from Cologne, Germany
“wonderful clear, simple, modest and reader-friendly style.” Thomas Frahm, writer from Duisburg-Ruhrort, Germany
“Masterpiece for all artists and beyond, that has to find its way to the readers.” Peter Csaba Rakoczy, photojournalist from Cologne, Germany
“Roberto De Simone's Online Marketing for Artists and Creatives is a masterpiece on the digital art of getting noticed.” Dr. Manfred Osten, diplomat, lawyer and cultural historian from Bonn, Germany
“Entertaining, informative, very interesting! Competent author.” Norbert Arns, gallery owner from Cologne, Germany
“An important book and of course it can be found in the display of the ZKM bookstore.” Prof. Dr. Peter Weibel (1944-2023), artist, curator, theoretician and former head of the ZKM Center for Art and Media in Karlsruhe
The book is available @ (logos are linked)
Chapter overview
Foreword
1 Online marketing
2 Target groups
3 Online channels and online platforms
4 Content marketing
5 Social media marketing
6 Personal homepage
7 Organisation & Management
8 Legal aspects
9 Cost of online engagement
10 Advice for specific professional groups
Attachment
CONTENTS
Foreword
1 Online marketing
1.1 Between art and commerce
1.2 Studies on «Online Marketing of Top Artists»
2 Target groups
2.1 The Fan
2.2 The friendly and family environment
2.3 Your own team
2.4 The professional network and other partners
2.5 Press: journalists and critics
2.6 Influencer
2.7 Galleries
2.8 Agents
2.9 Hybrid market participants
3 Online channels and online platforms
3.1 Video platforms
3.2 Audio platforms
3.3 Photo and image platforms
3.4 Social media channels
3.5 Search engines
3.6 Wikipedia
3.7 Ecommerce platforms
3.8 Crowdfunding platforms
3.9 Email and newsletters
3.10 News and press portals
4 Content marketing
4.1 Content formats
4.2 Quantity and quality
4.3 Owned, Paid & Earned Content
4.4 Inspiration for content creation
4.5 Planning and organization
5 Social media marketing
5.1 Social media channels
5.2 Social media strategies
5.3 Social media tools
5.4 Planning and organization
6 Personal homepage
6.1 Development process of a personal homepage
6.2 Tools and systems
6.3 Site navigation
6.4 Online catalog raisonné
6.5 Creation: layout and design
6.6 Content maintenance
6.7 External service provider
7 Organisation & Management
7.1 Customer Relation Management (CRM)
7.2 Search Engine Optimization (SEO)
7.3 Search Engine Advertising (SEA)
7.4 Crossmedia Marketing
7.5 Performance Marketing
7.6 Analytics and metrics
7.7 The right online marketing mix
7.8 Agility in projects and processes
8 Legal aspects
8.1 Copyright
8.2 Data protection
8.3 Personal rights
8.4 Contract law
8.5 Imprint obligation
8.6 Distance selling law
9 Cost of online engagement
9.1 Hosting and domain of a website
9.2 Social Media Marketing
9.3 Search Engine Marketing
9.4 Personal homepage
9.5 Organization and management
9.6 Content production
9.7 Legal advice
10 Advice for specific professional groups
10.1 Visual artists
10.2 Musicians
10.3 Writers
10.4 Performing artists
Attachment
Detailed investigations 1–4
List of illustrations and photos
Register of companies, online services & tools
The author
